Hello again, I'm still Alex Hoffmann.
Currently, I am working as an Innovation Designer & Business Technology Leader in IBM's Client Engineering Organization; a role I took after three years with Ford's AV/Mobility Organization.
During Spring semesters, I teach Prototyping for Interactive Systems in the M.S. Human Computer Interaction at Indiana University — Indianapolis.
With a M.S. in Human Computer Interaction — design from Indiana University — Bloomington and a background in Communications from the University of Southern Indiana, I believe design is based in collaboration; creating experiences that are representative of the people that will use them, with them.