Hello again, I'm still Alex Hoffmann.
Currently, I am working as an Innovation Designer at/in IBM Client Engineering, a role I took after three years with Ford in their AV/Mobility Organization.

With a M.S. in Human Computer Interaction - design from Indiana University - Bloomington and a background in Communications, I believe design is based in collaboration; creating experiences that are representative of the people that will use them, with them.
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