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Hello again, I'm still Alex Hoffmann.
Currently, I am working as an Innovation Designer in IBM's Client Engineering organization; a role I took after three years with Ford's AV/Mobility organizations.
During Spring semesters, I teach Prototyping for Interactive Systems in the M.S. Human Computer Interaction program at Indiana University — Indianapolis.
With a M.S. in Human Computer Interaction / design from Indiana University — Bloomington and a bachelors in Communications from the University of Southern Indiana, I believe design is based in collaboration; creating experiences that are representative of the people that will use them, with them.