Hello there, I'm Alex Hoffmann.
Currently, I am working as a Designer in the IBM Technology Garage, a role I took after three years with Ford in their AV/Mobility Organization.
With a M.S. in Human Computer Interaction - design from Indiana University and a background in multimedia communications, I believe design is a craft based in collaboration; creating experiences that are representative of the people that will use them, with them.
I bring a persistent excitement for details and I am always up for a whiteboard session to build rationale.
I enjoy crafting designs that impact product ecosystems. I always focus on user insights, and implementing decisions, that create better experiences throughout my process.
Throughout the process I produce concepts that can be crafted into varied designs. These ideas create opportunity for conversations about the design space.
Every team is different, and I love that design is so fluid. As I develop my skills, my interests are crafting my practice.